Rainbow-Ready. Kid-Approved.

Kidzooland creates high-quality gear that celebrates every kind of kid—and every kind of family.

This is where imagination meets identity—with whimsical designs that help your little one feel proud, playful, and completely themselves.

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What We're Loving for Summer

Some customer love

  • “Cutest backpack ever!”

    I got this for my 5-year-old for preschool and she loves it. She calls the raccoon her ‘school buddy’ and insists on packing it herself every morning. Super cute and surprisingly sturdy—we’ve already spilled juice on it and it cleaned up like a dream!

    — Jasmin R., Brooklyn, NY

  • “Perfect for our little adventurer”

    We wanted something fun and unique for our daughter’s first year of kindergarten, and this backpack checked every box. The pink color is bright but not too loud, and the raccoon is adorable. She gets compliments on it constantly. Would definitely buy again!

    — Cam & Lex, Portland, OR

  • “Love the quality AND the message”

    We’re a two-mom household and finding kid gear that feels inclusive and fun is a rare gem. We love supporting LGBTQ-owned brands like Kidzooland, and this backpack didn’t disappoint. Great size, comfy straps, and my son is obsessed with his ‘rascal raccoon.’

    — Maya G., Denver, CO
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Kidzooland Baby Onesie

$17.89
$17.89
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